Senior Marketing Manager

LOCATION: Dubai

JOB PURPOSE:

Responsible for enhancing company's (IT Consulting) market positioning, content marketing, digital marketing, branding and Demand Generation. The role demands a hands-on approach to building a strong

Senior Marketing Manager

LOCATION: Dubai

JOB PURPOSE:

Responsible for enhancing company's (IT Consulting) market positioning, content marketing, digital marketing, branding and Demand Generation. The role demands a hands-on approach to building a strong, pragmatic, and socially conscious brand narrative on a global scale.

QUALIFICATION: Bachelor's degree or higher/MBA in Marketing Preferred

EXPERIENCE: 12+ years experience

REPORTING TO: Executive Director

RESPONSIBILITIES (INCLUDES ALL TASKS):

Brand Management & Development:

• Develop a strong brand narrative and positioning for company.
• Create unique value propositions and elevator pitches for differentiated communication.
• Oversee the creation and management of service offering content on various platforms including the website, blogs, POVs, case studies, videos, and playbooks.

Event Management:

• Manage company’s participation in industry events, ensuring brand visibility and engagement.
• Plan and execute webinars, virtual events, and podcasts.

Market Strategy & Growth:

• Identify market opportunities and develop growth strategies.
• Develop go-to-market strategies and marketing plans.
• Work across segments and business units to drive market development strategies.

Sales Enablement:

• Develop and communicate the value proposition of company’s solutions.
• Create and manage sales and marketing content such as briefs, battle cards, data sheets, and sales scripts.
• Support the sales team with tools and resources to enhance the selling process.

Content Development:

• Develop content for various marketing collateral, including case studies, presentations, social media posts, event stories, website content, and newsletters.
• Generate client testimonials and create customer advocacy materials.

Partnerships & Alliances:

• Build and manage partnerships and alliances.
• Work with business units and external partners to define and position Intertec’s solutions and services.

Press & Media Relations:

• Establish and maintain press and media contacts.
• Develop and coordinate press releases.
• Handle interactions with PR agencies.

Thought Leadership:

• Evangelize customer success stories and serve as Intertec’s spokesperson at market, industry, and investor events.

Budgeting & Planning:

• Work with the leadership team on budgeting and transforming plans into action.
• Estimate and meet marketing budgets.

Specifications/Requirements

MANDATORY

• Extensive experience in marketing operations, content marketing, digital marketing, and branding.
• Proven track record of developing and executing successful marketing strategies.
• Strong network of press and media contacts.
• Experience in managing industry events and virtual engagements.
• Ability to work across multiple business units and secure buy-in from stakeholders.
• Strong understanding of market opportunities and competitive landscape.
• Excellent content creation and sales enablement skills.
• Experience in building and managing partnerships and alliances.
• Leadership experience with a focus on performance management and budgeting.

Soft Skills

MANDATORY

• Good Communication
• Analytical Thinking
• Stakeholder Management
• Presentation Skills
• Collaboration

Apply Now !!!